/* bookd — design system lifted from bookd.site
   Newsreader (display) / Hanken Grotesk (UI) / Caveat (annotations) */
:root{
  --cream:#FAF6EF; --cream-2:#F4EEE3; --white:#fff;
  --ink:#1A1A1A; --ink-70:rgba(26,26,26,.70); --ink-55:rgba(26,26,26,.55);
  --orange:#E8501F; --teal:#2C5F73; --yellow:#F2B705; --green:#2E7D4F;
  --line:rgba(26,26,26,.12); --line-2:rgba(26,26,26,.07); --line-3:rgba(26,26,26,.05);
  --serif:'Newsreader',Georgia,'Times New Roman',serif;
  --sans:'Hanken Grotesk',system-ui,-apple-system,sans-serif;
  --hand:'Caveat',cursive;
  --wrap:1140px; --r:18px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;font-family:var(--sans);color:var(--ink);background:var(--cream);
  font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
img{max-width:100%;display:block}
a{color:inherit}
p{margin:0 0 1em}
h1,h2,h3,h4{font-family:var(--serif);font-weight:500;line-height:1.04;letter-spacing:-.02em;margin:0}
h1{font-size:clamp(3rem,6.6vw,5.2rem)}
h2{font-size:clamp(2.2rem,4.4vw,3.5rem)}
h3{font-size:clamp(1.3rem,2.2vw,1.75rem);line-height:1.15}
h4{font-size:1.15rem}

.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
.narrow{max-width:820px;margin:0 auto;padding:0 24px}
.center{text-align:center}
.center .lead{margin-left:auto;margin-right:auto}

/* textures */
.grid-bg{position:relative}
.grid-bg::before{content:"";position:absolute;inset:0;pointer-events:none;z-index:0;
  background-image:linear-gradient(rgba(26,26,26,.045) 1px,transparent 1px),
                   linear-gradient(90deg,rgba(26,26,26,.045) 1px,transparent 1px);
  background-size:56px 56px;
  -webkit-mask-image:radial-gradient(ellipse 80% 60% at 50% 40%,#000 40%,transparent 100%);
          mask-image:radial-gradient(ellipse 80% 60% at 50% 40%,#000 40%,transparent 100%)}
.grid-bg>*{position:relative;z-index:1}
.dot-bg{position:relative}
.dot-bg::before{content:"";position:absolute;inset:0;pointer-events:none;z-index:0;
  background-image:radial-gradient(rgba(26,26,26,.07) 1.2px,transparent 1.2px);
  background-size:22px 22px}
.dot-bg>*{position:relative;z-index:1}

/* handwritten annotations */
.hand{font-family:var(--hand);font-size:1.5rem;font-weight:600;line-height:1;letter-spacing:0}
.hand-orange{color:var(--orange)} .hand-teal{color:var(--teal)}
.hand-green{color:var(--green)} .hand-yellow{color:var(--yellow)}
.eyebrow-hand{display:inline-flex;align-items:center;gap:9px;font-family:var(--hand);
  font-size:1.45rem;font-weight:600;color:var(--orange);margin-bottom:14px}
.star{width:22px;height:22px;flex:none;animation:float 4s ease-in-out infinite;--r:-8deg}
@keyframes float{0%,100%{transform:translateY(0) rotate(var(--r,0deg))}
                 50%{transform:translateY(-6px) rotate(var(--r,0deg))}}

/* hand-drawn underline under a word */
.u{position:relative;white-space:nowrap;display:inline-block}
.u svg{position:absolute;left:-3%;bottom:-.14em;width:106%;height:.22em;overflow:visible;pointer-events:none}

.eyebrow{font-size:.72rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;
  color:var(--ink-55);margin-bottom:16px}
.lead{font-size:clamp(1.05rem,1.7vw,1.24rem);color:var(--ink-70);line-height:1.6;max-width:62ch}
.muted{color:var(--ink-55)}

/* buttons — black pill primary, like bookd.site */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;font-family:var(--sans);
  font-weight:600;font-size:.98rem;padding:14px 26px;border-radius:999px;text-decoration:none;
  border:1.5px solid transparent;cursor:pointer;min-height:50px;
  transition:transform .18s ease,background .18s ease,box-shadow .18s ease,color .18s ease}
.btn-primary{background:var(--ink);color:var(--cream)}
.btn-primary:hover{transform:translateY(-2px);box-shadow:0 8px 22px rgba(26,26,26,.22)}
.btn-ghost{background:var(--white);border-color:var(--line);color:var(--ink)}
.btn-ghost:hover{border-color:var(--ink);transform:translateY(-2px)}
.btn-orange{background:var(--orange);color:#fff}
.btn-orange:hover{transform:translateY(-2px);box-shadow:0 8px 22px rgba(232,80,31,.3)}
.btn-row{display:flex;gap:12px;flex-wrap:wrap;margin-top:30px}
.center .btn-row{justify-content:center}

/* nav */
.nav{position:sticky;top:0;z-index:60;background:rgba(250,246,239,.86);
  backdrop-filter:blur(12px);border-bottom:1px solid var(--line-3)}
.nav-in{max-width:var(--wrap);margin:0 auto;padding:13px 24px;display:flex;align-items:center;gap:26px}
.logo{font-family:var(--serif);font-weight:600;font-size:1.5rem;text-decoration:none;letter-spacing:-.03em;line-height:1}
.logo .dot{color:var(--orange)}
.nav-links{display:flex;gap:26px;margin-left:auto;align-items:center}
.nav-links a{text-decoration:none;font-size:.94rem;font-weight:500;color:var(--ink-70);transition:color .15s}
.nav-links a:hover,.nav-links a.on{color:var(--ink)}
.nav-links a.btn-primary{color:var(--cream)}
.nav-links a.btn-ghost{color:var(--ink)}
.nav .btn{padding:10px 20px;min-height:0;font-size:.9rem}
.nav-toggle{display:none;margin-left:auto;background:none;border:0;font-size:1.4rem;cursor:pointer;padding:6px}
@media(max-width:900px){
  .nav-links{display:none;position:absolute;top:100%;left:0;right:0;background:var(--cream);
    flex-direction:column;align-items:stretch;gap:0;padding:8px 24px 20px;border-bottom:1px solid var(--line)}
  .nav-links.open{display:flex}
  .nav-links a{padding:13px 0;border-bottom:1px solid var(--line-3);font-size:1.05rem}
  .nav-links .btn{margin-top:14px;border-bottom:0}
  .nav-toggle{display:block}
}

section{padding:clamp(66px,8.5vw,116px) 0}
.alt{background:var(--cream-2)}
.ink-sec{background:var(--ink);color:var(--cream)}
.ink-sec .lead,.ink-sec .muted{color:rgba(250,246,239,.62)}
.ink-sec .eyebrow{color:rgba(250,246,239,.5)}
.ink-sec .btn-ghost{background:transparent;border-color:rgba(250,246,239,.35);color:var(--cream)}
.ink-sec .btn-ghost:hover{background:var(--cream);color:var(--ink)}
.ink-sec .btn-primary{background:var(--cream);color:var(--ink)}
.sec-head{max-width:720px;margin-bottom:52px}
.center .sec-head{margin-left:auto;margin-right:auto}
.sec-head .lead{margin-top:18px}

/* hero */
.hero{padding:clamp(60px,8vw,104px) 0 clamp(50px,6vw,80px)}
.hero h1{margin-bottom:22px}
.hero .lead{font-size:clamp(1.08rem,1.9vw,1.3rem)}
.cta-note{margin-top:22px;font-family:var(--hand);font-size:1.4rem;font-weight:600;color:var(--green)}
/* curved arrow + label pinned left of a button row */
.arrow-note{position:relative;display:inline-block}
.arrow-note svg{position:absolute;right:100%;top:-30px;width:110px;height:80px;
  margin-right:2px;overflow:visible;pointer-events:none}
@media(max-width:820px){.arrow-note svg{display:none}}

/* stat strip */
.stat-strip{display:grid;grid-template-columns:repeat(4,1fr);
  border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.stat-strip>div{padding:30px 18px;border-right:1px solid var(--line-3);text-align:center}
.stat-strip>div:last-child{border-right:0}
.stat-n{font-family:var(--serif);font-weight:500;font-size:clamp(2rem,3.6vw,2.9rem);line-height:1}
.stat-l{font-size:.74rem;text-transform:uppercase;letter-spacing:.11em;color:var(--ink-55);
  margin-top:9px;font-weight:600}
@media(max-width:760px){.stat-strip{grid-template-columns:repeat(2,1fr)}
  .stat-strip>div{border-bottom:1px solid var(--line-3)}}

/* cards */
.grid{display:grid;gap:20px}
.g2{grid-template-columns:repeat(2,1fr)}
.g3{grid-template-columns:repeat(3,1fr)}
.g4{grid-template-columns:repeat(4,1fr)}
@media(max-width:900px){.g3,.g4{grid-template-columns:repeat(2,1fr)}}
@media(max-width:620px){.g2,.g3,.g4{grid-template-columns:1fr}}
.card{background:var(--white);border:1px solid var(--line);border-radius:var(--r);padding:28px;
  transition:transform .2s ease,box-shadow .2s ease}
.card:hover{transform:translateY(-3px);box-shadow:0 12px 30px rgba(26,26,26,.07)}
.card h3{margin-bottom:10px}
.card p{color:var(--ink-70);font-size:.97rem;margin:0}
.card-tag{font-family:var(--hand);font-size:1.25rem;font-weight:600;color:var(--orange);margin-bottom:8px}
a.card{text-decoration:none;display:block}
.ink-sec .card{background:rgba(250,246,239,.05);border-color:rgba(250,246,239,.14)}
.ink-sec .card p{color:rgba(250,246,239,.62)}
.ink-sec .card:hover{background:rgba(250,246,239,.09);box-shadow:none}
.ink-sec .card-tag{color:var(--yellow)}

/* steps */
.step{display:flex;gap:22px;padding:28px 0;border-bottom:1px solid var(--line-3);align-items:flex-start}
.step:last-child{border-bottom:0}
.step-n{font-family:var(--serif);font-size:2.3rem;line-height:1;color:var(--orange);min-width:64px;flex:none}
.ink-sec .step-n{color:var(--yellow)}
.step h3{margin-bottom:8px}
.step p{color:var(--ink-70);max-width:64ch;margin:0}
.ink-sec .step p{color:rgba(250,246,239,.62)}
@media(max-width:620px){.step{flex-direction:column;gap:8px}.step-n{min-width:0}}

/* result cards */
.res{background:var(--white);border:1px solid var(--line);border-radius:var(--r);padding:26px;
  display:flex;flex-direction:column;position:relative;text-decoration:none}
.res-sec{font-size:.7rem;font-weight:700;letter-spacing:.11em;text-transform:uppercase;color:var(--ink-55)}
.res h3{margin:9px 0 16px}
.res-rows{border-top:1px solid var(--line-3);margin-bottom:14px}
.res-row{display:flex;justify-content:space-between;align-items:baseline;gap:14px;
  padding:10px 0;border-bottom:1px solid var(--line-3);font-size:.92rem}
.res-row span{color:var(--ink-55)}
.res-row b{font-weight:600;font-variant-numeric:tabular-nums}
.res-row b em{font-style:normal;color:var(--orange);font-weight:700}
.res-note{font-size:.89rem;color:var(--ink-70);margin:auto 0 0;padding-top:4px}
.res.feat{border-color:var(--orange);border-width:2px}
.badge{position:absolute;top:-12px;left:24px;background:var(--yellow);color:var(--ink);
  font-size:.66rem;font-weight:800;letter-spacing:.09em;text-transform:uppercase;
  padding:5px 12px;border-radius:999px;border:1.5px solid var(--ink)}

/* fit columns */
.fit{display:grid;grid-template-columns:1fr 1fr;gap:20px}
@media(max-width:760px){.fit{grid-template-columns:1fr}}
.fit-col{border-radius:var(--r);padding:30px;border:1px solid var(--line);background:var(--white)}
.fit-col.no{background:transparent;border-style:dashed}
.fit-col h3{margin-bottom:18px}
.fit-col ul{list-style:none;margin:0;padding:0}
.fit-col li{display:flex;gap:12px;padding:10px 0;border-bottom:1px solid var(--line-3);font-size:.96rem}
.fit-col li:last-child{border-bottom:0}
.tick{color:var(--orange);font-weight:700;flex:none}
.cross{color:var(--ink-55);flex:none}
.fit-col.no li{color:var(--ink-55)}

/* quote */
.quote{border-left:3px solid var(--orange);padding:4px 0 4px 24px;margin:32px 0}
.quote p{font-family:var(--serif);font-size:clamp(1.35rem,2.4vw,1.9rem);line-height:1.28;margin:0}
.quote cite{display:block;margin-top:14px;font-family:var(--sans);font-style:normal;
  font-size:.86rem;font-weight:600;color:var(--ink-55)}

/* faq */
.faq{border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;list-style:none;padding:22px 44px 22px 0;position:relative;
  font-family:var(--serif);font-size:clamp(1.15rem,1.9vw,1.4rem);line-height:1.25}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:6px;top:50%;transform:translateY(-50%);
  font-family:var(--sans);font-size:1.55rem;color:var(--orange);font-weight:400;transition:transform .2s}
.faq details[open] summary::after{transform:translateY(-50%) rotate(45deg)}
.faq details p{padding:0 0 24px;color:var(--ink-70);max-width:70ch;margin:0}

/* pricing */
.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;align-items:start}
@media(max-width:900px){.tiers{grid-template-columns:1fr}}
.tier{background:var(--white);border:1px solid var(--line);border-radius:var(--r);padding:32px;position:relative}
.tier.hot{border:2px solid var(--orange);box-shadow:0 14px 36px rgba(232,80,31,.1)}
.tier .price{font-family:var(--serif);font-size:2.7rem;line-height:1;margin:14px 0 4px}
.tier .per{font-size:.85rem;color:var(--ink-55);margin-bottom:22px}
.tier ul{list-style:none;margin:22px 0;padding:0}
.tier li{display:flex;gap:11px;padding:9px 0;font-size:.94rem;border-bottom:1px solid var(--line-3)}
.tier li:last-child{border-bottom:0}
.tier .btn{width:100%;margin-top:6px}

/* calculator */
.calc{display:grid;grid-template-columns:minmax(0,352px) 1fr;gap:30px;align-items:start}
@media(max-width:900px){.calc{grid-template-columns:1fr}}
.calc-in{background:var(--white);border:1px solid var(--line);border-radius:var(--r);padding:26px;
  position:sticky;top:88px}
@media(max-width:900px){.calc-in{position:static}}
.field{margin-bottom:18px}
.field label{display:block;font-size:.83rem;font-weight:600;margin-bottom:7px}
.field input,.field select,textarea{width:100%;padding:12px 14px;border:1px solid var(--line);
  border-radius:11px;font-family:var(--sans);font-size:1rem;background:var(--cream);color:var(--ink)}
.field input:focus,.field select:focus,textarea:focus{outline:2px solid var(--orange);
  outline-offset:1px;border-color:transparent}
.field .hint{font-size:.77rem;color:var(--ink-55);margin-top:5px}
.out{display:grid;grid-template-columns:repeat(2,1fr);gap:14px}
@media(max-width:560px){.out{grid-template-columns:1fr}}
.out-card{background:var(--white);border:1px solid var(--line);border-radius:var(--r);padding:22px}
.out-card .n{font-family:var(--serif);font-size:2.2rem;line-height:1;font-variant-numeric:tabular-nums}
.out-card .l{font-size:.75rem;text-transform:uppercase;letter-spacing:.1em;color:var(--ink-55);
  margin-top:8px;font-weight:600}
.out-card.wide{grid-column:1/-1}
textarea{min-height:130px;resize:vertical}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:14px}
@media(max-width:620px){.form-row{grid-template-columns:1fr}}

/* prose */
.prose h2{margin:48px 0 16px}
.prose h3{margin:32px 0 10px}
.prose p,.prose li{color:var(--ink-70);font-size:1.05rem}
.prose ul,.prose ol{margin:16px 0 16px 22px;padding:0}
.prose li{margin-bottom:8px}
.prose strong{color:var(--ink);font-weight:700}
.chapter-nav{display:flex;justify-content:space-between;gap:16px;margin-top:60px;
  padding-top:28px;border-top:1px solid var(--line);flex-wrap:wrap}
.chapter-nav a{text-decoration:none;font-weight:600;font-size:.94rem;color:var(--orange)}

/* toc */
.toc{list-style:none;counter-reset:c;margin:0;padding:0}
.toc li{counter-increment:c;border-bottom:1px solid var(--line-3)}
.toc a{display:flex;gap:20px;padding:20px 0;text-decoration:none;align-items:baseline}
.toc a::before{content:counter(c,decimal-leading-zero);font-family:var(--serif);
  font-size:1.05rem;color:var(--orange);min-width:36px}
.toc .t{font-family:var(--serif);font-size:1.3rem;line-height:1.2}
.toc .d{font-size:.91rem;color:var(--ink-55);margin-top:4px}
.toc a:hover .t{color:var(--orange)}

/* footer */
footer{background:var(--ink);color:rgba(250,246,239,.6);padding:62px 0 32px;font-size:.9rem}
footer a{color:rgba(250,246,239,.6);text-decoration:none}
footer a:hover{color:var(--cream)}
.foot-grid{display:grid;grid-template-columns:1.6fr repeat(3,1fr);gap:32px;margin-bottom:42px}
@media(max-width:800px){.foot-grid{grid-template-columns:1fr 1fr}}
.foot-grid h5{font-family:var(--sans);font-size:.72rem;letter-spacing:.13em;text-transform:uppercase;
  color:var(--cream);margin:0 0 14px;font-weight:700}
.foot-grid ul{list-style:none;margin:0;padding:0}
.foot-grid li{margin-bottom:9px}
.foot-logo{font-family:var(--serif);font-weight:600;font-size:1.6rem;color:var(--cream);text-decoration:none}
.foot-bot{border-top:1px solid rgba(250,246,239,.14);padding-top:24px;display:flex;
  justify-content:space-between;gap:16px;flex-wrap:wrap;font-size:.84rem}

@media(prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important;scroll-behavior:auto!important}}

/* simple footer (5-prospects page) */
.foot-simple{display:flex;justify-content:space-between;align-items:center;gap:24px;
  flex-wrap:wrap;margin-bottom:34px}
.foot-links{display:flex;gap:24px;flex-wrap:wrap;font-size:.9rem}
/* single-CTA nav stays visible on mobile (no hamburger on this site) */
@media(max-width:900px){
  .nav-links{display:flex;position:static;flex-direction:row;padding:0;border:0;background:none}
  .nav-links .btn{margin-top:0}
}